This is huge news.

Ever since its inception, the Google Pixel phone has been exclusive to Verizon. For whatever reason, Google thought it’d be a good idea to release the phone on one major U.S. carrier. Now, the company has broken out of that thought process and has allowed other carriers to sell the Pixel.

Beginning today, the Pixel 3, 3 XL, 3a, and 3a XL are available for purchase through T-Mobile, Sprint, and US Cellular. The phones cost $799, $899, $399, and $479, respectively. Despite not being on the list, AT&T will support the Pixels. You’ll just have to buy the device at a different location.

This is pretty big news. Not only does this mark the first time you can buy a Pixel phone in a T-Mobile or Sprint store, it also means that Google is serious about its smartphones. It wants to win, and the company realizes you can’t do that by selling your phone through just one major US carrier. Now that it sells its phones through four (plus more if you count smaller carriers like Verizon’s Visible), it’ll have a much broader market reach and, hopefully, lure people away from the iPhones and Galaxies gracing store shelves.

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