At the beginning of its investors meeting, Disney confirmed it will “likely” introduce a bundle subscription consisting of its all-new Disney+ streaming service, ESPN+, and Hulu. The company is able to do so since it now owns a controlling stake in Hulu which it acquired through its acquisition of 21st Century Fox.
That’s all we know. We have no idea what it’ll cost, what any specific details into the bundle are, or whether Disney will actually introduce the bundle or not. The company sort of just hinted at the possibility of a bundle onstage, so we’ll have to see what happens in the future.
We can, however, drum up some theories. ESPN+, by itself, is $4.99/month or $49.99/year. Meanwhile, Hulu starts at $5.99/month and can go up to $44.99/month if you opt for the Live TV tier. Meanwhile, Disney+ will cost $6.99/month or $69.99/year. Altogether, I would imagine the price would be somewhere around $14.99/month or $19.99/month. The latter is probably more likely considering the value you’d get from the subscription, but I could be wrong. Disney did stun everyone with the starting price of Disney+, after all.
Theorizing a single subscription that gets you Disney+ and ESPN+ is easy since they only have one monthly price. It gets more complicated when you consider Hulu. Sure, there’s the baseline $5.99/month tier that’s supported by ads, but what if consumers want to upgrade to something better? What if they want live television with their Hulu subscription? Would everything cost $50 or $60 a month then? And if you’re given the option to choose Live TV, does that mean the death of other internet-based live television platforms?
There are many unanswered questions in this case. Because of that, we’ll have to sit and wait this one out. It’ll be hard to do so, but it’s all we can do in the meantime.
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