Instagram Now Lets You Buy Products Right in the App

Instagram has announced a new feature that will allow users to buy products companies share directly inside the app. Instead of having to tap a link in order to buy something, users will now be able to purchase things right from within Instagram using the new checkout interface. You’ll be able to input your payment and shipping information all without having to navigate away from the service.

The company provides more information about the service in its press release.

When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.

Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.

If it wasn’t immediately obvious, Instagram and Facebook want to take over e-commerce. So many people already discover new products they want to buy from within these apps, and allowing them to buy them directly through an in-house method will make the experience convenient and practical. That’s why Instagram will be taking a small fee from every transaction made using its checkout feature. There’s such a good chance thousands of users will take advantage of this feature that the company wants to capitalize on the opportunity.

Of course, such sensitive information as your payment and shipping details will need to be handled with care. Considering the amount of data breaches Facebook has, some may steer clear of using this feature. That being said, Facebook says the only place your info will be used is Instagram, so we’re going to have to assume your data will remain as safe as possible.

Right now, Instagram says the new checkout feature will be accessible by partners who are a part of a closed beta. This includes companies like Adidas, Dior, H&M, Michael Kors, Nike, Prada, Revolve, and Zara. Eventually, more companies and brands should have the ability to implement the feature, and we’ll be sure to let you know when that happens.