Back in 2016, Tesla unveiled the Model 3, the company’s most important car to date. The vehicle was targeted to start at $35,000, but since its introduction, only $42,900 variants have been sold along with even pricier tiers. That all changes today as Tesla has officially confirmed it will begin selling the $35,000 version of the car.
According to the company, the $35,000 version of the Model 3 will be known as the Standard Range trim. This will get you 220 miles on a full charge, a top speed of 130 miles per hour, and zero to 60 miles per hour acceleration of 5.6 seconds. Tesla will also offer a new $37,000 Standard Range Plus model with 240 miles of range, a top speed of 140 mph, and 0-60 acceleration of 5.3 seconds.
It’s been a long time coming for the $35,000 Model 3. But why now, you may be asking? Death, as it turns out. Back in 2018, Elon Musk said Tesla would “die” if it sold more affordable Model 3 trims out the gate since they’d be susceptible to smaller margins and less profit. But by offering more expensive models with wider margins, the company was able to generate enough revenue to begin selling the cheaper vehicles and keep itself afloat at the same time.
With the new models finally going on sale, Tesla had to make some compromises. For instance, the company will now move all sales of its vehicles to online, dropping the ability to purchase a car at one of its stores. The company will also shut down a vast majority of retail locations, with some remaining open as showcases of sorts in high-traffic areas.
“Shifting all sales online, combined with other ongoing cost efficiencies, will enable us to lower all vehicle prices by about 6% on average, allowing us to achieve the $35,000 Model 3 price point earlier than we expected,” said the company in a press release. “Over the next few months, we will be winding down many of our stores, with a small number of stores in high-traffic locations remaining as galleries, showcases and Tesla information centers.”
Because of this, Tesla touts buying one of their cars will be a lot easier than before. “You can now buy a Tesla in North America via your phone in about 1 minute.
“The important thing for customers in the United States to understand is that, with online sales, anyone in any state can quickly and easily buy a Tesla.”
In addition, since Tesla was able to cut down on its operating cost for the resale of its cars, the company says it will be increasing its investment in its service system, ‘with the goal of same-day, if not same-hour service, and with most service done by us coming to you, rather than you coming to us.” The company also guarantees service availability in any countries Tesla operates.
As some final tidbits today, Tesla also says it will begin rolling out new firmware upgrades for both new and existing customers. They’ll increase the range of the Long Range Rear-Wheel Drive Model 3 to 325 miles and increase the top speed of the Model 3 Performance to 162 mph. The new firmware will also add around a five percent increase in peak power for all Model 3 variants.