The feature would let your followers donate to a non-profit of your choice.

Instagram has begun testing a new Fundraiser feature in Stories which will allow you to invite your followers to donate to a charity, organization, or other worthy cause right through the app. TechCrunch was one of the first to spot the feature, to which it received the following statement from Instagram.

“We are in early stages and working hard to bring this experience to our community. Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes. Later this year, people will be able to raise money and help support nonprofits that are important to them through a donation sticker in Instagram Stories. We’re excited to bring this experience to our community and will share more updates in the coming months.”

App researcher Jane Manchun Wong also managed to catch a glimpse of the new function inside the Stories sticker selector. It should work like any other sticker by letting you place it anywhere in your photo or video and link back to a non-profit you’re having people donate to. Those non-profits can all be searched for right from the same interface.

Instagram adopting a donation sticker isn’t all that surprising. Facebook has had the ability for users to ask their friends to donate to charity for many years, and it’s seen huge success with it. Now, with all the attention seemingly shifting over to Instagram, Facebook realizes now would be a good time to introduce the same functionality for a new user base.

So far, we don’t know when/if Instagram will ever roll out the Fundraiser feature in Stories. However, if/when they do, we’ll let you know.

Advertisements