Apple has announced its mobile payment service, Apple Pay, is rolling out to Target stores across the United States starting today. According to the company’s press release, all 1,850 Target locations in the U.S. will be equipped with Apple Pay compatibility in the coming weeks.
At launch, it was a shock to many to find out both Target and Walmart wouldn’t be accepting Apple Pay. Walmart wanted to go its own direction with its Walmart Pay mobile payment platform, but it’s unclear how successful the app has been (my guess would be not that successful). Target also tried to blaze its own trail with a new Wallet feature in its app back in 2017, but as it turns out, more people use Apple Pay than proprietary mobile payment solutions. Therefore, it looks like Target finally caved and let Apple put compatible hardware in its stores.
For the record, to this day, Walmart still doesn’t accept Apple Pay.
Target isn’t the only major retailer adding Apple Pay to its stores. Taco Bell, Jack in the Box, Hy-Vee supermarkets, and Speedway convenience stores will also be getting the technology over the coming weeks and months. They join an ever-growing list of top U.S. merchants including McDonald’s, Walgreens, Dunkin’ Donuts, Best Buy, and Costco who accept the payment method.