No word on pricing, but it's gonna be expensive.

Today during LG’s keynote at CES 2019, the company announced plans to start shipping its rollable OLED TV this year. While no pricing or release information was given at press time, we do have a much better idea of what to expect from this unique TV.

For one, the thing looks insanely cool. The company showed a model of it onstage during their keynote as a bit of a teaser, and it’s insanely cool to watch. LG is using its flexible OLED technology in this case along with a motorized base that lets you raise or lower your TV based on what you want to do. So if you want to watch TV, expand the television to its full capacity. Watching a movie? Set it to a cinema-quality 21:9 aspect ratio.

There’s a bunch of different modes you can use to view certain content on LG’s rollable TV. One that makes the TV more utilitarian is Live View which lets you use giant controls when listening to music, view photos from your phone, and more. There’s also Zero View that completely encases the TV in its base and lets you use its Dolby Atmos 100-watt soundbar as a speaker system for your living room.

As is the case with many a modern TV, there are also plenty of inputs on the back including four HDMI 2.1s and a few USBs. The entire experience runs on LG’s Alpha 9 processor which should enahce the overall performance of the set as a whole. In addition, it comes with an OLED display that’s HDR compatible and offers a 4K resolution.

If this thing sounds expensive, that’s because it’s gonna be. LG has a wallpaper TV that’s super thin which costs $8,000. Considering the LG Signature OLED TV R is a rollable television (hence the “R” in its name), there’s a good chance it could cost way upwards of $10,000. This is just a guess, but I can’t imagine myself being too far off from complete accuracy.

When more details begin to roll in (puns!), we’ll let you know.

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