In case you’ve been living under a rock, Essential hasn’t been doing too well as of late. The company planned to release a second phone after its first device failed, but reports surfaced indicating the company had given up on its efforts. Now, Andy Rubin’s company is apparently planning an AI-driven smartphone built to perform actions on your behalf so you don’t have to, and it looks like it’s acquiring some new technology to help along the way.
As announced across media outlets today, Essential has acquired CloudMagic for an undisclosed amount. If you’re unfamiliar, CloudMagic is the parent company behind the now-decrepit Newton mail app. Newton was a premium email application for iOS and Android that cost $50 a year to use. I personally love the heck out of the app and still use it despite the service shutting down back in September. Now, it belongs to Essential, and who knows for what.
I mean, honestly, Newton didn’t have a ton of AI features. In fact, I can’t even find any as I look at it while I type this article. Essentials’ reasoning for buying out the app and its parent company has yet to be announced, and it’s virtually anyone’s guess as to why they did it.
Now that this acquisition is in the books, however, we expect to hear much more regarding Essential’s plans for the future. With the new year right around the corner, perhaps we won’t have to wait that long to hear from the ill-fated tech startup once more.