Yesterday, Apple surprised everyone by announcing an event scheduled for October 30th in New York. That’s great and all, but it would occur the same day OnePlus planned to unveil its new OnePlus 6T smartphone. And undoubtedly, OnePlus would drown in Apple coverage and have its own announcements overshadowed by what Cupertino unveils. So, in a new blog post, the company says it’s bumping up the launch date.
According to the company, the 6T will now be unveiled on October 29th, a day earlier than originally planned. OnePlus doesn’t shy away from the fact that Apple basically ruined its plans for its “greatest and most exciting launch event yet.” In fact, they explicitly say in the post “we would be overshadowed by Apple” if it stuck with its original date.
You can read an excerpt of the blog post below.
A lot has changed in the past 24 hours. When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would allow us to maximize the amount of people we could reach with our message. That changed when Apple announced they would be hosting their own event on October 30. We know the entire industry and all media will be holding their breath. So, imagine how we felt when we learned the date of their latest event. One minute, we were preparing for our greatest and most exciting launch event yet. The next, we were posed with a difficult question: “What do we do now?”
In any pursuit, you can only play the cards you are dealt. We were dealt a pretty bad hand. Our challenge was to find a way to make the most of a bad situation. For months on end, hundreds of people have poured their hearts and souls into creating our best product to date. Our goal is to make sure it gets the time and attention it deserves.
We couldn’t make this decision on our own. For hours, we talked to our press contacts to gain insight into how Apple’s announcement could affect the launch of the OnePlus 6T. We received considered, honest and thoughtful feedback. They showed us that if we chose to stick to our original timeline, launching the OnePlus 6T on October 30, we would be overshadowed by Apple.
But, we know the most important voices are yours – our community. We talked to some of our most loyal users, knowing we could not make a decision of this magnitude without your input. Because we know you would be most affected by this change. Flight tickets have been booked, hotel rooms reserved, and plans made. Internally, we were incredibly divided on this decision. We debated for hours before we came to one of the most painful decisions we have ever made.
As ambitious and passionate as we all are, we have to acknowledge the reality of this situation. There are no winners here. Over the course of almost 5 years, we have been proud to witness the rise of one of the most passionate and powerful communities in all of tech. But, we have to remain realistic. We have only just begun our journey and cannot afford to let one of the most important products in our history be affected by another great product launch. So after deep reflection, we have decided to move the OnePlus 6T Launch Event in New York City to October 29.
OnePlus says for those who purchased tickets to unveil the event, the company will be issuing refunds if you request one. The company will also cover any travel expenses that come as a result to the date change.
Regardless of when OnePlus decides to unveil the 6T, we’ll be live from New York to cover it all so be sure to stay tuned.