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Sony Unveils New Flagship Xperia XZ3 at IFA 2018

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Today during IFA 2018 in Germany, Sony took the wraps off its newest flagship smartphone, the Xperia XZ3. This comes just a mere few months after the Xperia XZ2 debuted at MWC 2018. I’m not entirely sure why Sony feels the need to pump out another flagship phone for 2018, but my best guess is to get more press.

Xperia XZ3_Group_Back40_Front40

Still, the phone looks pretty good on paper. It ships with Sony’s new design language that opts for slimmer bezels and curved, glossy glass on the back. On the front, you’ll find a 6-inch Quad HD+ display which uses an OLED panel this time around over an LCD. It also comes equipped with an 18:9 aspect ratio, HDR compatibility, and the company’s award-winning Bravia technologies for even deeper blacks, higher contrasts, and sharper clarity, according to the company.

As for specs, we’re looking at a very similar story when compared to the XZ2 from earlier this year. The XZ3 ships with a Snapdragon 845 processor, 4GB of RAM, and 64GB of storage. The battery’s bigger this time around, with Sony opting for a 3330mAh cell over the XZ2′ 3180mAh capacity. Meanwhile, the XZ3 will come with Android 9 Pie out of the box, while XZ2 users have to wait for the latest software.

Xperia_XZ3_Smart_launch

For cameras, Sony includes a 19MP shooter on the back with 4K HDR video capture and 960 fps slow-motion capture. The company also includes its own AI camera utilities such as Superior Auto, Predictive Capture, Predictive Autofocus, and Smile Shutter. There’s also a 13MP camera on the front for selfies.

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Xperia XZ3_Front_Lifestyle_Side sense

Similar to other Android phones on the market, Sony is trying something new with some custom hardware and special software. Called Side Sense, by tapping the side of the XZ3, you can bring up a menu that gives you quick access to certain functions and apps on your phone. This is similar to what HTC does with Edge Sense on the U12 Plus. You can also hold your phone up horizontally as if you were about to take a photo and have the device automatically launch the camera app. Little touches like these can be found throughout the XZ3, although it remains to be seen if they’re worth using.

According to Sony, the Xperia XZ3 will launch at the end of September and cost $900 in select markets.

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