Google has announced two new premium subscription tiers for YouTube called YouTube Music and YouTube Premium. The new tiers will replace the company’s existing YouTube Red subscription and offer more options for those who use the service in certain ways.
Starting with the former, YouTube Music will give users access to all the existing features of the YouTube Music app alongside things like the official versions of songs, remixes, live cuts, covers, and music videos right within the app. This is all thanks to the fact that service is based entirely on YouTube. “For the first time, all the ways music moves you can be found in one place,” the company said in a blog post.
The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized.
In addition, Google is introducing a redesigned YouTube Music app that will integrate the new subscription. Users will also find new features like a personalized home screen that “dynamically adapts to provide recommendations” based on your listening history and location (e.g. an airport or your local gym), improved search so you can say things like “that hipster song with the whistling,” and curated playlists that make it easier to discover new music.
Google says YouTube Music will continue to be free but also in a premium form for $9.99 per month. By subscribing, you’ll get background playback, no ads, and offline downloads. Those subscribed to Google Play Music will get YouTube Music Premium as a part of their subscription.
Moving on, YouTube Premium is basically a rebranding of YouTube Red in which you get all the same benefits such as downloads, no ads, and background playback alongside premium content like Cobra Kai. Google says it’s expanding its offering of premium content with bigger comedies, dramas, reality series, and action adventure shows from the U.K., Germany, France, Mexico, and more. Of course, you also get access to all the benefits of YouTube Music Premium as well.
Considering YouTube Music costs $9.99/month, it makes sense for Google to change the price for YouTube Premium. Unfortunately, it’s going up to $11.99/month, but the good news is if you’re already paying for YouTube Red at $9.99/month, you’ll keep paying the lower price; only new subscribers will need to pay the higher cost each month.
Google says it’ll begin rolling out the new YouTube Music and Music Premium services this Tuesday, May 22nd. YouTube Premium, meanwhile, will land “in the coming weeks.” This means you have time to subscribe to YouTube Red before the price goes up.