Apple today announced a special edition of its iPhone 8 and 8 Plus flagships. Falling in line to an extent with reports that stretch back multiple weeks, the company has outfitted the devices in a new PRODUCT(RED) finish. It’s similar to last year’s red iPhone 7 and 7 Plus, with the only difference being the 8 gets a black face instead of white.

Besides the new color, there’s not much else different surrounding the iPhone 8. It’ll be available for purchase from $699 for 64GB of storage and go all the way up to $949 for an 8 Plus with 256GB of storage. Of course, a portion of all PRODUCT(RED) purchases will go to Global Fund HIV/AIDS grants to provide testing, treatment, prevention, and counseling programs with a specific goal to prevent mothers from transmitting the disease to their babies.

“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”

Unfortunately, Apple isn’t doing a PRODUCT(RED) iPhone X which would’ve been super cool, but we are getting a special edition PRODUCT(RED) leather case for the device. It’ll be priced at $99.

The red iPhone 8 and 8 Plus will launch this Friday, April 13, and be available from Apple’s online and retail stores. They’ll also be available from select carriers. Meanwhile, the iPhone X leather case will launch tomorrow and be available directly from Apple.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

One Comment

  1. […] That being said, at least we get a glimpse of what could’ve been the iPhone everyone had in their pockets. Space Gray and Silver are boring compared to this model, so I’m sure at least some of you are jealous. If you are, don’t click here. […]



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