The LG G7, a phone that’s as much of a mystery as any conspiracy theory nowadays, is swirling in the rumor mill once more, this time thanks to ETNews. In a new report, the publication states the yet-to-be-announced handset will arrive with a dedicated hardware button for accessing AI-driven features. Additionally, its rear camera will include an f/1.5 aperture lens. This comes after Samsung’s Galaxy S9 debuted earlier this year with both features on board.

With dedicated hardware to activate the features, it’s clear LG is trying to push its artificial intelligence even further. We saw the LG V30S ThinQ earlier this year that focused on AI, so having a dedicated hardware button on the G7 seems like a natural progression. Then again, hardware buttons are very annoying especially when they do what you don’t want them to (Bixby!), so it’ll be interesting to see how useful the hardware turns out to be.

It’s worth mentioning that it isn’t clear what the button will do. We’re not sure if it’ll present different AI Cam tools or if it’ll activate a feature like the Google Assistant. Only time will tell, I suppose.

The other big feature here is the f/1.5 aperture lens. Up until this point, the V30 has had the largest aperture on an LG phone with an f/1.6. Now, it looks like the G7 will directly compete with Samsung with a wider opening, therefore letting in more light for darker environments. It won’t have a variable aperture, however, but it should be very competitive when it comes to nighttime photography.

While we’re still slim on details surrounding the G7, we do have a few clues as to what else it’ll pack. Previous rumors suggest we’ll see a Snapdragon 845 processor, a 6.1-inch OLED display with a notch, 4 or 6GB of RAM, up to 128GB of storage, and a 3,000mAh battery inside a glass body. It could also have a quad DAC like on the V30.

We expect the device to land later this month and formally launch in May. Stay tuned as we’ll have plenty more on the device as time progresses.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.


  1. […] can see the phone in a case that seemingly features a side button to the left. This indicates the supposed AI button will come to fruition. In the same image, we see the LG G7 name alongside the same ThinQ branding […]



  2. […] made the announcement that the new LG G7 ThinQ will arrive in the coming weeks. This comes as rumors and leaks surrounding the device begin picking up […]



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