A fresh report out of The New York Times aims to add some clarification surrounding Apple’s big plans for original TV shows and content. According to the report, the company will premiere its slate of original programming come March 2019. It isn’t known how Apple will roll the content out to consumers, but it may be available through Apple Music if Carpool Karaoke and Planet of the Apps are any indications.

According to the Times, Apple currently has 12 different projects ordered, including Steven Spielberg’s Amazing Stories reboot and a series based on life as a daily newsperson starring Jennifer Aniston and Reese Witherspoon. A majority of these projects (nine, to be exact) have been ordered straight-to-season instead of the usual pilot order. This means that it’ll take some time for the series to develop, so March 2019 doesn’t seem like such a stretch.

The Times also notes Apple’s spending more money than they originally anticipated. Last year, The Wall Street Journal said Apple would spend around $1 billion on original content, but it appears they’re on track to spend well over that amount by outbidding competitors like Facebook, YouTube, and Netflix for original programming.

With its 40-person team at Apple’s Worldwide Video division, the company aims to take a serious approach at original content and getting out various kinds for different markets such as children’s shows and Latin American/European-specific programming. It’ll be a while before we get to see the fruits of Apple’s labors so stay tuned.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

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