Report: Apple to Announce Cheaper iPad at Education Event, No New MacBook Air (Yet)

They want the education market. Bad.



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A new report out of Bloomberg suggests Apple will announce a cheaper 9.7-inch iPad at next week’s education event being held in Chicago. The company has been rumored for some time now to be developing a low-cost solution for its tablet range ever since the $329 iPad launched last year. Now, it looks like we’ll finally get a glimpse of it during next week’s keynote.

Of course, considering it’s an education event, Apple will likely target the cheaper iPad at the education market. Competitors such as Microsoft and Google have been dominating this category for some time, with devices running Windows, Chrome OS, and Android holding 82% of it according to data from the third quarter published by¬†Futuresource Consulting. Apple’s ambitions under the Steve Jobs reign have typically geared toward the education market, but in recent memory, things have drifted toward professionals with the introductions of products like the new iPad Pros. At next week’s event, Apple hopes to make a larger dent in the education market than it already has by offering a low-cost solution to an existing universe of cheap laptops and tablets.

A cheaper MacBook Air will also likely help Apple in its mission to take over classrooms. While Bloomberg reports the device probably won’t be ready for an announcement next week, it’s said to come to market later this year. The laptop was recently rumored as having a much-improved design and screen over the current-gen Air that hasn’t seen a significant upgrade since 2010. With the newer model, customers can expect a better experience paired with a lower price than the current $999 tag.

Of course, we’ll be covering everything Apple announces at its event next week so be sure to stay tuned.


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