Today at Google’s Developer Day at the Game Developers Conference, the company announced it would soon allow app developers to include a version of its Instant Apps platform for Android games. The company is giving the platform a new name – it’s now known as Google Play Instant – and already has some demos of the new capability for games including Clash Royal, Words with Friends 2, and Bubble Witch 3 Saga.

According to Google, on game listings that support Instant, you’ll be able to hit a button and begin trying out the game before you commit to downloading it. This is to speed up the process of trying new games as you won’t have to constantly install and uninstall different titles you may or may not like.

With all the great games available on Google Play, we want to make discovery easier and remove friction during the install process. Installing and opening a game takes time and results in many players never getting to experience your game. We’re thrilled to announce that instant apps is now available for games.

To display all the games that are compatible with Play Instant, Google will include an “Arcade” section in a redesigned version of the Google Play Games app that’s coming soon.

According to the company, Google Play Instant is in a closed beta that will open to a broader audience later this year. This means that not everyone may be able to test drive Instant Gameplay just yet. Of course, this will give developers more time to work the feature into their games, but it remains unfortunate that we can’t try out the feature just yet.

There’s a ton of geeky details in Google’s announcement that you can read here. In short, it takes a lot to run an Instant Game properly which is the reason we won’t be going over it all in this article. But if you’re a sucker for details, the info’s there.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

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