During CES 2018, it was reported LG held a conference to announce it would no longer be sticking to a yearly schedule to release flagship phones. Rather, they’d release them when it was necessary and competition would heat up. This came after reports surfaced stating the company would be ditching its G branding for the rumored G7, a successor to last year’s G6. Now, the company is looking to shake things up even further by totally ditching its current plans for a flagship phone and starting over from scratch.

According to The Investor who quotes an anonymous company official, LG has told its smartphone team to ditch the currently-planned G7 handset and start over from scratch to develop an entirely new smartphone. It isn’t clear if this leaked render is of the old G7 or the new one the company is working on. Either way, expect big changes in the way this smartphone looks and operates when compared to years past.

This all comes as LG is expected to lose even more money in its smartphone division for the eleventh quarter running. To save its failing efforts, LG looks to change nearly everything about how its phone division operates. Whether that will be the company’s saving grace remains to be seen, but it could really only do the company good at this point.

Because of this major report today, LG will almost certainly not announce a new phone at MWC 2018. Rather, it’s expected the successor to the G6 will be unveiled some time possibly in April, months after Samsung has had time to get the Galaxy S9 in the faces of the public. The Investor says we may have a launch date around the Lunar New Year, or between February 15th and 21st. We’ll obviously have more on this topic as time progresses.

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Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

3 Comments

  1. […] flagship smartphone out. They’re switching up numerous factors in their strategy and are even starting over from scratch in order to try and get it right. But as per a new report out of the Korean Herald (via […]

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  2. […] has famously said it’s putting the successor to the G6 on hold for the time being, so to stir up a little hype while we wait for the handset, the company is […]

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  3. […] now we’re hearing more details surrounding the mysterious device that was said to have been scrapped from existence in the […]

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