LG has historically released its flagship smartphone some time in the beginning of the year, usually around or at the time of MWC in Barcelona. Then around six months later, we’d see another flagship phone from the company which usually proved to be more powerful and capable. This was the tick-tock cycle LG followed for the past few years, but now it looks like it’s breaking tradition.

According to The Korean Herald, LG held a press conference during CES this year where Electronics Vice Chairman Cho Sung-jin said the company would no longer be sticking with a schedule for releasing phones. Rather, they’ll release phones “when it is needed.” “But we will not launch [them] just because other rivals do.”

Therefore, it’s safe to say LG will no longer be releasing phones alongside the likes of other companies like Moto, Samsung, and HTC. This way, LG can make moves where necessary rather waiting for the next tock or tick during the year. Any new strategy at this point can only do good for the company: it’s experienced nothing but revenue loss from its mobile division for the past eleven quarters. Surely shaking things up a bit could aid them in becoming a true competitor in the high-end smartphone market.

That being said, with this news comes no mention of a possible release timeframe for LG’s next flagship previously known as the G7. Like I said, the company likes to release phones around MWC so we’ll have to wait and see next month if the company delivers.

Advertisements

Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

5 Comments

  1. […] this year with its flagship smartphone lineup. Instead of sticking to a schedule, they’ll be releasing phones as they see fit. They’ll also apparently be ditching the G branding its used for a number of years. Now, it […]

    Like

    Reply

  2. […] CES 2018, it was reported LG held a conference to announce it would no longer be sticking to a yearly schedule to release flagship phones. Rather, they’d release them when it was necessary and competition […]

    Like

    Reply

  3. […] has hit quite a roadblock in terms of getting a new flagship smartphone out. They’re switching up numerous factors in their strategy and are even starting over from scratch in order to try and get […]

    Like

    Reply

  4. […] has famously said they’ll release a phone when they darn well feel like it, and it looks like that specific time could be this June. According to VentureBeat, the […]

    Like

    Reply

  5. […] for LG to make a move in the premium smartphone space in order to stay relevant. It’s LG’s new strategy, and it looks like they won’t be wasting any time implementing […]

    Like

    Reply

Leave a Comment

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s