LG’s lineup of flagship phones has almost always been flanked by the letter “G” to indicate it was the company’s most high-end category. Each year, we saw different smartphones with names like the G3, G4, G5, and, most recently, G6. They’ve all tended to fly under the radar despite being pretty good. Now, it looks like LG is ready to make some changes and hopefully make its lineup of Samsung, Apple, and Google competitors better acknowledged by consumers.

According to a new report out of The Investor, LG is looking to drop the “G” branding altogether and call its lineup of flagship phones something else. Exactly what their new name will be is unknown at this time, but the report does note it may have something to do with a two-digit number.

This is good for a couple reasons. One, it would break away from the brand that’s been stained by multiple issues facing past smartphones in the lineup. And two, it would give LG the chance to rebuild something more recognizable the average consumer would think of when purchasing their next smartphone. Seriously, who thinks of an LG G phone when walking into a carrier store?

Of course, it’s always sad to see things go, but at least for now, ditching the “G” brand may be the right move. We’ll likely learn more leading up to MWC 2018 when LG is said to unveil its next smartphone which, for now, remains nameless.

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Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

4 Comments

  1. […] said, with this news comes no mention of a possible release timeframe for LG’s next flagship previously known as the G7. Like I said, the company likes to release phones around MWC so we’ll have to wait […]

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  2. […] to a schedule, they’ll be releasing phones as they see fit. They’ll also apparently be ditching the G branding its used for a number of years. Now, it looks like the company’s first 2018 flagship will […]

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  3. […] and competition would heat up. This came after reports surfaced stating the company would be ditching its G branding for the rumored G7, a successor to last year’s G6. Now, the company is looking to shake […]

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  4. […] being said, seeing an upgraded V30 at MWC may buy LG some time to get its smartphone, previously known as the G7, prepped and ready for a public debut later this year. Right now, things remain super unclear as to […]

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