If you’re an NFL fan, you know it’s hard to stream games on your smartphone. It’s due to Verizon having exclusive rights to be the only carrier to support streaming such content on your smaller screen. However, as per a press release, it appears Big Red is getting rid of these exclusive rights and will open up streaming football on your phone to all other carriers via the NFL app, Yahoo Sports, and go90.
The National Football League and Verizon announced today a multi-year partnership in which Verizon’s portfolio of premium digital and mobile media properties, including Yahoo Sports, will stream in-market and national games, including national pre-season, regular season, playoff games, and the Super Bowl nationwide to sports fans – regardless of mobile network. The partnership kicks off in January 2018 with streaming of the NFL playoffs on Yahoo and Yahoo Sports, in addition to go90 and the NFL mobile app.
Of course, the NFL and Verizon’s partnership isn’t going away. As mentioned, you can stream NFL games in apps that are owned by Oath, Verizon’s parent company, and there will be “unique experiences for customers enrolled in the Verizon Up rewards program at key NFL events including the Super Bowl, Pro Bowl, and the NFL Draft.” So clearly, if you’re a Verizon customer, you’ll still be treated special like in the past, but at least those who aren’t subscribed can still watch NFL games.
“We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” said Lowell McAdam, Chairman and CEO of Verizon Communications. “The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it. We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”
“Verizon has been a key NFL partner, both in the distribution of games on NFL mobile and as a sponsor, since 2010 and we’re thrilled to be both extending and expanding our relationship with them,” said NFL Commissioner Roger Goodell. “Our expanded partnership with Verizon is great for our fans. Starting with the upcoming playoffs and for seasons to come, live NFL action directly on your mobile device – regardless of carrier – will give millions of fans additional ways to follow their favorite sport.”
Verizon and the NFL say things kick off this January for the playoffs.