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Snapchat’s Redesigned App Curates Content for Easier Access

Snapchat has announced a major redesign for its mobile apps that aims to organize content curated to users. This comes as the company aims to rebuild a compelling reason to use its platform over something like Instagram who has been tearing Snap to shreds with its own Stories implementation.

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With the update, Snapchat has placed Stories and Chats with your friends to the left of the main camera interface, while Stories from brands, publications, and other outlets sit to the right. This makes accessing your desired content a bit easier than before and should declutter everyone’s experience with the app.

Snapchat is also including a dynamic friends page to the left of the camera UI which “displays your friends based on the way you communicate with them.”

We’ve all had the frustrating experience of scrolling endlessly through our Chats to find the right person – now your Friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your Friends, but the results are worth it!

Furthermore, the page to the right is also dynamic and curates content from different sources based on users’ interests and who they’re subscribed to.

The new Discover page to the right of the camera includes Stories from publishers, creators, and the community. Your subscriptions live at the top, followed by other Stories you might be interested in watching. Over time, Discover will become uniquely personalized for you. While the Stories on Discover are personalized algorithmically, our curators review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalization provides the best content experience on mobile.

While the app is now more contextual and will certainly make more sense on the day-to-day, it’s hard to tell whether more users will once again use Snapchat over Instagram. Whereas the former has been around longer in terms of Stories, the latter has made huge waves in monthly user counts thanks to its Stories implementation. And in some ways, Instagram is simply better than Snapchat.

And sure, Snapchat has the whole Bitmoji integration and even includes some AR-powered effects that no doubt look cool. But for people who just wanna keep posting to their Story all day long, rather sifting through Snapchat to get the perfect Snap, they simply go to Instagram, hit the shutter button, add one of the few filters, and hit send. In day-to-day operations, Instagram’s much faster, so it’ll be interesting to see if this update to Snapchat resolves this for Snap Inc.

Snapchat didn’t specifically state when the updated app would begin rolling out, but it should be going live for users starting today.

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