Apple is making a big move in its push for original content. According to The Hollywood Reporter and Variety, the company has ordered two seasons of an upcoming series that will star Jennifer Aniston and Reese Witherspoon who will also co-executive produce the show. Jay Carson of House of Cards will write and produce the series.

According to THR, the series will be based on what happens surrounding morning network television, likely something similar to NBC’s Great News. THR says it’ll take inspiration from CNN reporter Brian Stelter’s book Top of the Morning: Inside the Cutthroat World of Morning TV. The show was brought to light back in July and even received attention from Showtime, according to today’s report.

Additionally, Apple has also ordered the reboot of Steven Spielberg’s Amazing Stories as reported back in October. Each episode will reportedly cost $5 million to produce, with Hannibal and American Gods‘ Bryan Fuller on to write the series. Spielberg’s Amblin TV and Universal TV will oversee the operation, with Amblin TV’s Darryl Frank and Justin Falvey executive producing alongside Fuller.

More extensive details are expected to arrive in the near future. For instance, we’re not sure where these shows will live or when they’ll debut. It also remains unclear who specifically is behind the scenes for each series. We’ll likely learn more as the shows have time to grow, but for now, we’re left with a lot of questions without a lot of answers.

We do know this is all part of Apple’s $1 billion push to produce original content over the next year. The company recently invested the sum into original content to further expand its offerings beyond Carpool Karaoke and Planet of the Apps. Both of these offerings have received lackluster reviews from critics, so hopefully, the company can turn things around and create content worth watching like what’s on Hulu or Netflix. For now, we’ll need to sit tight and wait to see what the Cupertino company cooks up in its labs.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

One Comment

  1. […] has 12 different projects ordered, including Steven Spielberg’s Amazing Stories reboot and a series based on life as a daily newsperson starring Jennifer Aniston and Reese Witherspoon. A majority of these projects (nine, to be exact) have been ordered straight-to-season instead of […]



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