Amazon today is updating its app for iPhone for the 2017 holiday season, and with the release brings a new feature that lets users place objects within their homes. The technology uses Apple’s ARKit and lets you place virtual portrayals of different items available from Amazon around your home to see whether you like them or not. The feature, called AR View, is compatible with devices from the iPhone 6s and up.
Amazon’s latest augmented reality offering within the Amazon App launched today for customers with iOS 11 installed on their iPhone 6S or later. Using Apple’s ARKit, AR view helps customers make better shopping decisions by allowing them to visualize the aesthetic and fit of products in their own living space. Customers simply open the Amazon App, click on the camera icon and choose AR view. They can then select from thousands of items – from living room, bedroom, kitchen and home office products to electronics, toys and games, home décor and more. Whether customers are buying a sofa or a kitchen appliance, they can overlay it onto their existing living space, move it and rotate it to get a full 360-degree peek in a live camera view to make sure it fits their style and aesthetic.
Amazon also notes a few highlights for shopping on the retailer’s website during the holiday season in the press release. We’ll let you know if any of these additions, such as AR View, get brought over to Android.