News Phones

Asus is Bringing its ZenFone 4 Lineup to North America

Asus has announced it’s bringing its recently-introduced ZenFone 4 smartphone lineup to North America. The devices will be sold by retailers such as Amazon, Best Buy, B&H, Newegg, and Asus’ online store.

For starters, the ZenFone 4 and 4 Pro are the flagships of the lineup, with the latter having the higher-end specifications. Regarding the former, we’re looking at a 5.5-inch 1080p AMOLED display, a Snapdragon 630 processor, 4 or 6GB of RAM, 64GB of storage, NFC, a 3300mAh battery, and Android Nougat. The latter upgrades things to a Snapdragon 835, 6GB of RAM, a 3600mAh battery, and up to 128GB of storage.

In terms of cameras, this is where Asus is paying the most attention. On the back of the ZenFone 4 sit dual rear shooters, with one sensor having 12MP and the other 8MP. The former can take your average photo, while the latter can shoot 120-degree pictures similar to what LG is doing with the G6 and V30. The ZenFone 4 Pro upgrades these shooters to 16MP and 12MP, respectively. We’ve never really seen this type of implementation from many other OEMs, so it’s interesting to see Asus give it a shot.

For reference, both handsets come with 8MP selfie cameras.

Additionally, the 5.2-inch and 5.5-inch ZenFone 4 Max are also arriving. The devices sport 5.5-inch 720p displays, 2 or 3GB of RAM, Snapdragon 425 or 430 processors, and 32GB of RAM. It’s in the battery department things get interesting, as both handsets come with massive 5,000mAh cells. This should get through at least two full days on a single charge, or at least they will in theory. Of course, we won’t know for sure if we test them out, so hopefully, we get some hands-on time in the future.

As for cameras, there are dual shooters on each handset. The former comes with a 13MP/5MP combo, while the latter has a 16MP/8MP duo. The latter also has a better 16MP selfie cam, while the former sticks with an 8MP shooter. Overall, these phones should provide a pretty decent budget experience.

As for pricing, here’s a rundown:

  • ZenFone 4 Pro: $599
  • ZenFone 4: $399
  • ZenFone 4 Max 5.5-inch: $199
  • ZenFone 4 Max 5.2-inch: $169

You can learn more about the devices in the press release.

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Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

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