HP’s Elite x3, released last year as a flagship Windows 10 Mobile phone with Continuum and business-oriented features on board, will be killed off come 2019. The company has told The Register that they plan to end support for the device in two years and will only sell units of the device that have already been produced. This comes as Microsoft shifts its strategy away from smartphones and focuses more on software and the PC market.
“Microsoft, as all companies do, decided on a change in strategy and so they are less focused on what they thought they would be focused on today,” said Nick Lazaridis, EMEA boss at HP. He continued to say that given Microsoft isn’t focused on mobile any longer, it wouldn’t make sense for HP to build its own software for devices since “we are not an operating system company.”
“X3 was going to bifurcate, there were going to be a number of products.”
While this move was pretty inevitable, it’s a shame to see the device go. We gave it a good review back in December despite essentially saying the great hardware in the phone was being crippled by the poor Windows 10 Mobile experience. Regardless, though, we had a glimmer of hope left for WXM, and it looks like HP did too. The company told The Register that they were working on even more Elite x3-esque products in the future, but it now looks like these will never come to pass. “X3 was going to bifurcate, there were going to be a number of products,” Lazaridis said.
And even though HP is killing off the likely last flagship Windows Phone, Microsoft will continue to develop and support Windows 10 Mobile devices as they say in a statement.
We will continue to develop Windows 10 Mobile and support Lumia phones such as the Lumia 650, Lumia 950, and Lumia 950 XL, as well as devices from our OEM partners.
At the end of the day, it’s ultimately HP’s decision to pull the plug on the Elite x3. Because Microsoft is still developing for Windows 10 Mobile, the device likely could’ve had a successor. But due to poor market performance and an unpredictable future for the device’s OS, it’s likely safer to kill the phone now before the situation becomes unfriendly to the user.
If you still wanna buy an Elite x3, you can click here.