Users of Instagram’s Stories feature can now share their photos and videos directly to parent company Facebook’s own Stories feature. As reported by TechCrunch, the feature is now rolling out to all iOS and Android users as a way to motivate people to use Facebook’s Snapchat clone a bit more.
A statement from a Facebook spokesperson reads how the company is aiming to make it easier to “share any moment with the people who matter to you.”
“You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you” a Facebook spokesperson told TechCrunch.
It’s worth mentioning that while the function isn’t live yet, you could one day also be able to share Facebook Stories to Instagram Stories.
This comes at a time where Facebook Stories seems to be seriously struggling. In my testing, the only people I’ve ever seen use FB Stories is T-Mobile CEO John Legere (after he posted to Instagram first) and Facebook founder Mark Zuckerberg (can you guess why?). That’s two people out of the dozens of friends in my list. Meanwhile, Instagram is reporting they have 500 million daily active users, and a majority of them are using Instagram Stories. Clearly, Instagram wants to try to bring at least a portion of this audience to its parent company’s Stories feature to keep it healthy, but it remains to be seen how many will actually use the feature. Some may just avoid it since they only wanna post to Instagram while others could never even know about it. Either way, this update, at least to Facebook, should encourage more people to post to Facebook, even if it means first opening the Instagram app.
Be sure to update your Instagram app from your app store to see the new feature.