Amazon today announced its new Fire TV which isn’t a box and isn’t a stick. Rather, it’s a rectangular puck that plugs into your TV’s HDMI port and kind of hangs there. Think of it as a Google Chromecast. It costs $69, but for the money, you really get a lot.


Specifically, the new Fire TV comes with 4K HDR output for streaming content in those respective formats on your supported TV. Not only that, but the new Fire TV also supports Dolby Atmos as well for improved listening. Additionally, content up to 4K at 60 frames per second can be streamed with it.

A 1.5GHz quad-core processor powers everything, while 802.11ac Wi-Fi support brings some speedier connections to the table. It also ships with an Alexa voice remote. It can be bundled with an Echo Dot for $80. Additionally, a Fire TV Stick paired with an Echo Dot will cost you $60.

“The all-new Fire TV delivers a great entertainment experience with the best picture quality on a Fire TV, 4K Ultra HD, HDR, and an unbeatable selection of content – all at an affordable price,” said Marc Whitten, Vice President, Amazon Fire TV. “With Alexa, the new Fire TV makes it easier to navigate content and discover great movies and TV shows, all by using your voice.”

Buyers who purchase and activate the new Fire TV by November 15, 2017 can get two free months of Hulu, a free month of Showtime, and a $10 credit to buy or rent content from Amazon Video. Speaking of which, you can pick up the new streaming device here. It’ll start shipping October 25th.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

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