Amazon today announced the integration of its voice assistant, Alexa, into its Amazon Music apps for iOS and Android. Simply updating the apps will gain users the option of controlling their music with their voice by tapping the push-to-talk button in the app. By doing so, you can ask for music based on genre, decade, mood, tempo, activity, or even lyrics if you’re not entirely sure what the song you’re looking for is called. The feature is designed for those who may not have time to search for songs or playlists on their phones and need to proceed to other tasks. It’ll also likely prove helpful for those already useful to controlling their music with their voice.
Choosing Alexa integration for Amazon Music is an interesting choice. On one hand, Amazon can create a more consistent and reliable experience while controlling your music with your voice, but on the other hand, iOS and Android have some pretty nifty voice assistants themselves. We just saw Apple integrate Apple Music into the Google Assistant and, during my testing, it works great, so why couldn’t/didn’t Amazon do the same for their music service? It must be a consistency thing since this would be a pretty obvious move to make in order to compete with other music services users might use on their devices. You can only set one music streaming service as the default with the Assistant, and I’m sure Amazon might wish they were it right now.
The Alexa update is now rolling out to all users.