The Windows Store on Windows 10 PCs is getting a new name. As spotted by users in the Release Preview Insider ring, Microsoft will soon give the online store a new name, specifically “Microsoft Store.” Besides the new name and a fresh icon for the Task Bar and Start menu, nothing’s changed about the actual store itself. Some believe Microsoft could integrate what already exists under the Microsoft Store name into the Windows 10 store which would be hardware and software from first and third-party partners. We have yet to see the change on our end, but both Windows Central and The Verge picked up the following images.

Microsoft has yet to formally announce this rebranding, but as the release date for the Fall Creators Update draws near, we expect to hear word from the company regarding the change.

We’ll update this post with any new information.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.


  1. […] Last week, it was discovered that Microsoft would soon rebrand its Windows Store to Microsoft Store. No other changes were noted and the same movies, TV shows, music, apps, books, and games were being sold at the time. However, according to the folks over at MSPoweruser who are viewing the upcoming Microsoft Store on an Xbox, it looks like the store will soon sell you hardware. […]



  2. […] in May, Microsoft announced it was working with Apple to bring iTunes to the Microsoft Store (previously known as the Windows Store). There was no specific timetable given, but the company said it would land […]



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