Instagram is introducing a new update for iOS and Android devices that’ll be rolling out over the next several weeks: Face Filters for Live Videos. Now, the same filters you can use in posts for your Story can be used during live streams to add some flair to your video. The company details how to use the feature below.

To use face filters in live video, tap the face icon in the bottom right corner before or during your broadcast. Tap any filter to check out a new look, and play around with as many as you’d like. You can also try on the new sunglasses face filter — available exclusively in live video for the next week — and tap to change the scenery reflected in your lenses.

As always, when your broadcast ends, you’ll have the option of either posting it to your Story or discarding it entirely.

This comes at a time when Instagram says over 250 million people use their alternative to Snapchat every day. The feature may be a blatant ripoff of other services, but the company must’ve done something right. Otherwise, it would probably be like Facebook Stories. And by continually updating it like this, I can only imagine the feature becoming more popular in the future.

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Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

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