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Apple Launches 4K Apple TV w/ HDR Support

Apple today is introducing a new Apple TV with 4K and HDR output. Called Apple TV 4K, the set-top-box improves upon what was already available from the Apple TV which previously outputted content exclusively in 1080p. Now, for compatible TVs, it can output in 4 times the resolution of HD and utilize the HDR 10 standard for supported content.

Additionally, there’s new screen savers, tvOS 11, and the A10X chip for faster graphics and performance (for reference, this is the same chip in the iPad Pro). For content, Apple is offering 4K movies and TV shows for the same price as an HD movie through iTunes. And if an HD movie you already bought is available in 4K, the company will automatically upgrade it to the higher resolution. Live TV, sports, Netflix, and Amazon Prime Video are also on their way to the Apple TV, but an exact timeframe hasn’t been given.

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“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.”

Additionally, the new TV also supports Dolby Vision. The Apple TV 4K will start at $179 and start shipping on September 22nd. It’ll be available for preorder on September 15th.

Updating…

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Max Buondonno is a technology enthusiast who has been working as a journalist in this industry for more than two years. He has grown up in the age where everyone has a smartphone which has influenced his decision to become a professional technology writer, his passion in life. He's dipped his toes in the development of websites, while you can ask him anything about Apple, Google, or Microsoft and he's bound to give you an answer. He's reachable on Twitter, Facebook, Google+, LinkedIn, and email.

3 comments on “Apple Launches 4K Apple TV w/ HDR Support

  1. Pingback: For Whatever Reason, Apple Won’t Let You Download 4K Movies – Matridox

  2. Pingback: Nvidia’s Shield TV is Now Available Without a Game Controller for $179 – Matridox

  3. Pingback: Apple’s iPhone 8 and 8 Plus Are Now Available for Pre-order – Matridox

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