Apple today is introducing a new Apple TV with 4K and HDR output. Called Apple TV 4K, the set-top-box improves upon what was already available from the Apple TV which previously outputted content exclusively in 1080p. Now, for compatible TVs, it can output in 4 times the resolution of HD and utilize the HDR 10 standard for supported content.

Additionally, there’s new screen savers, tvOS 11, and the A10X chip for faster graphics and performance (for reference, this is the same chip in the iPad Pro). For content, Apple is offering 4K movies and TV shows for the same price as an HD movie through iTunes. And if an HD movie you already bought is available in 4K, the company will automatically upgrade it to the higher resolution. Live TV, sports, Netflix, and Amazon Prime Video are also on their way to the Apple TV, but an exact timeframe hasn’t been given.


“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.”

Additionally, the new TV also supports Dolby Vision. The Apple TV 4K will start at $179 and start shipping on September 22nd. It’ll be available for preorder on September 15th.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.


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