Apple Launches 4K Apple TV w/ HDR Support

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Apple today is introducing a new Apple TV with 4K and HDR output. Called Apple TV 4K, the set-top-box improves upon what was already available from the Apple TV which previously outputted content exclusively in 1080p. Now, for compatible TVs, it can output in 4 times the resolution of HD and utilize the HDR 10 standard for supported content.

Additionally, there’s new screen savers, tvOS 11, and the A10X chip for faster graphics and performance (for reference, this is the same chip in the iPad Pro). For content, Apple is offering 4K movies and TV shows for the same price as an HD movie through iTunes. And if an HD movie you already bought is available in 4K, the company will automatically upgrade it to the higher resolution. Live TV, sports, Netflix, and Amazon Prime Video are also on their way to the Apple TV, but an exact timeframe hasn’t been given.


“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.”

Additionally, the new TV also supports Dolby Vision. The Apple TV 4K will start at $179 and start shipping on September 22nd. It’ll be available for preorder on September 15th.


4 Replies to “Apple Launches 4K Apple TV w/ HDR Support”

  1. […] iPhone 8, 8 Plus, and flagship iPhone X, while the new Apple Watch Series 3 comes with LTE and the Apple TV 4K arrives with 4K HDR content output. And starting now, all of these devices are available for […]

  2. […] many will point out, this is the same price as the new Apple TV 4K, due for release tomorrow. This is likely due to Nvidia expressing interest in luring customers […]

  3. […] 4K movies for the same price as HD content in the iTunes Store. The films are viewable on the new 4K HDR-enabled Apple TV. However, for whatever reason, you’ll always have to have an active internet connection in […]

  4. […] in the footsteps of Apple, Google has announced it’s beginning to upgrade users’ movies within Play Movies to 4K […]

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