According to 9to5Mac, at IFA 2017, two case makers have confirmed they’ve begun referring to Apple’s upcoming smartphones as the iPhone 8, 8 Plus, and Edition. The manufacturers stated to the publication’s Seth Weintraub that at least one of them have updated their internal SKUs to reflect the naming schemes and have been printing packaging and showed it to the writer in the form of preliminary artwork. At least one of the makers has also begun showing sticker labels with the names on them to retail partners.

Since the phones are getting redesigned, it makes sense to call them iPhone 8 and 8 Plus.

Admittedly, this doesn’t come as a major surprise. Up until now, we’ve been referring to Apple’s other two new iPhones besides the bezel-less OLED iPhone as the 7s and 7s Plus. With an S-branded iPhone, this usually means we’d see a simple spec bump. But leaks are hinting that all three iPhones will receive new glass and metal designs and will ditch the old aluminum builds the iPhone 6, 6s, and 7 all have. And since redesigns usually only come with version number bumps, it would make sense for Apple to call the phones the iPhone 8 and 8 Plus, even though we would ultimately never see the iPhone 7s.

The Edition branding for the special OLED iPhone also makes sense. Up until now, we’ve also been referring to this model as the iPhone 8, but since the 4.7-inch iPhone will likely receive this name, a different name for Apple’s most advanced phone is required. It’s also the most radically different iPhone since the device’s debut back in 2007, ten years ago. It’s the phone’s anniversary, and calling it a special “Edition” would be fitting.

One of the case makers even sells their product in Apple’s stores.

These case makers aren’t exactly small, either, apparently. According to 9to5Mac, one of them actually has their products in Apple’s retail locations, while the second is a major seller on the publication’s deals website. Obviously, the makers’ names haven’t been revealed, but at least we know they’re not no-names in the iPhone case market who are putting out false information.

Apple is holding its iPhone event on September 12th where they’ll formally introduce the trio of devices alongside a new Apple Watch and TV. We have just eleven more days to wait so stay tuned.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.


  1. […] Insider is reporting USB analysts predict the upcoming iPhone Edition (or iPhone X) will start around $900 and go up to $1000 with added storage. This goes against a previous report […]



  2. […] as five days to unveil the new iPhone lineup for 2017 consisting of the iPhone 7s and 7s Plus (or iPhone 8 and 8 Plus) and the OLED bezel-less iPhone 8 (or iPhone Edition/X, whatever Apple wants to call it). We […]



  3. […] changes Apple is making to the follow-ups of last year’s iPhone 7 and 7 Plus. Previously, case manufacturers said the phones would be called the 8, 8 Plus, and Edition, so they got it right at least […]



  4. […] as the iPhone X but more commonly identified as the iPhone 8. This handset alongside the actual iPhone 8, 8 Plus, new Apple Watch Series 3 with LTE, 4K Apple TV, and more will all be announced onstage at the […]



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