Andy Rubin has had somewhat of a struggle getting his Essential Phone on the market. The Android founder originally planned to launch the device in June, but this delivery date was ultimately missed. He then announced it would land “in a few weeks,” but it’s already been that amount of time and all we have is a Best Buy listing. Hopefully, this latest statement from Essential’s president Nicole De Masi lines up with what will actually happen.

As quoted in The Wall Street Journal, the Essential Phone is said to receive a release date “in a week,” according to De Masi. We’ve heard statements like this in the past from the company, so it remains unclear just how legit it’ll become. Nevertheless, we should know on August 16th if this rules out to be true.

De Masi also notes that Essential would be “very successful” if they sold the Essential Phone in low, single-digit million quantities. This would certainly be good for the startup, but it may be hard to achieve this goal what with major players like Apple, Google, LG, and Samsung expected to release phones with no bezels around the same time Rubin’s company will.

The Essential Phone has a 5.7-inch 2560×1312 bezel-less display, a Snapdragon 835 processor, 4GB of RAM, Android 7.1 Nougat, dual 13MP cameras, Bluetooth 5, and a 3040mAh battery sealed into a ceramic and titanium body.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.


  1. […] Essential has begun inviting people to two events they’re holding in both New York and Los Angelas to show off their upcoming Essential Phone. If you recall, the handset has been delayed multiple times and has yet to be given an official release date. However, according to founder Andy Rubin, we should have a solid time frame soon. […]



  2. […] pretty staggering to think that a company who has delayed their first smartphone again and again without shipping any other products beforehand is already valued at over a billion dollars. It […]



  3. […] to be falling into place, and it’s about time. The phone was delayed multiple times within the past few months, so it makes sense to finally see the handset reach its release […]



  4. […] they will be unveiling its first phone’s release date tomorrow, August 17th. The company was originally expected to do so today after the news broke we’d see release information “in a week.” […]



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