Google is gearing up to combine two of their services into a single, streamlined offering that only makes sense. The services I’m speaking of are YouTube Red and Google Play Music, and according to The Verge who attended a session during the New Music Seminar conference in New York, YouTube music head Lyor Cohen believes this move is important.
“The important thing is combining YouTube Red and Google Play Music, and having one offering.” – Cohen
If you’re familiar with YouTube Red and Play Music, you know both services come as a package deal at $9.99 per month. While the latter service would provide unlimited music streaming, the former allows for ad-free streaming of music videos and even allows them to play in the background. You also get exclusive YouTube content and can download videos, but that’s against the point. Really, Google is arranging their music strategy and streamlining it into a single service that offers the best of what they can offer.
And thank God, because up until now, Google’s music strategy has always seemed confused to me. They launched a YouTube Music app before introducing Red and literally all it did was load music videos and other music-esque content into an interface. I could already do this in the official YouTube app. Then when YouTube Red came out, it allowed you to listen to music on YouTube in the background with the Music app, but you could also do it from the standard app which created a pretty fragmented experience. Plus, there was and always will be more music available to stream on Google Play Music which you also got for the same fee you pay for Red. So in the end, Google shoves way too much down your throat and expects you to swallow it all when it’s really a matter of choosing either YouTube or Play Music to stream all of your music.
Unfortunately, we don’t really know what Google will do to better their service. Streamlining the entire experience into a single service/app would be ideal, but we’re really short on details other than the fact this move is coming. Therefore, I suppose we’ll just have to wait it out. I just hope they do the right thing and don’t still offer three different ways of streaming music in the end.