Google News

Google is Retiring Instant Search in Favor of Optimizing Mobile

Google’s Instant Search is getting the ax. Announced back in 2010, the utility that makes googling something even faster by automatically populating your web page with search results is being retired to provide a more consistent experience across devices. Specifically, the feature is being retired on the desktop. This is due to mobile devices not utilizing the feature, and Google wants to make the experience across devices more consistent. And considering more and more people are using mobile to search for things, they found it basically pointless to have the feature stick around.

A statement given to Search Engine Island reads:

We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.

Since they’re retiring this feature, it would only make sense for them to have something in the pipeline that will further improve using Google’s search engine. I don’t have any idea as to what that may be, but who knows? We may see it sooner rather than later.


Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

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