Samsung’s Bixby Voice assistant just launched today, and at least during my minimal use of the feature, I’ve found it pretty insignificant at this point. It’s kind of slow, it doesn’t always pick up my voice, and unless I use the dedicated Bixby button, it can take ages for my voice to process into a command. It would make sense for Samsung to continue working on this element of the Galaxy S8 and S8+, and a new report seems to take this speculation to a further level.

According to The Investor, Samsung is basically shelving its rumored Bixby home speaker. If you recall, earlier this month, a report surfaced stating the company was developing such a product to compete with Amazon’s Echo, Google’s Home, and Apple’s HomePod. But the company now says they don’t see AI-powered speakers as “marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits.”

Therefore, it looks like at least for now, Samsung won’t be coming out with a Bixby-powered speaker. Instead, they’ll be moving their AI specialists to the same department so they can further improve Bixby and make it more powerful and easier to use. Samsung likely hasn’t canceled their plans for such an accessory, but for the time being, they’ll be growing their product rather expanding it.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.


  1. […] neck-and-neck with the likes of Amazon, Google, and Apple in the home market, but they reportedly shelved the device to focus on developing Bixby into the best it can be. They may need to do the same thing here. Therefore, I wouldn’t count […]



  2. […] months and somehow missed anyone saying this, is pretty bad right now. Therefore, the company was said to have shelved the device for future development. Now, as per a CNBC interview with Samsung Mobile’s president, DJ Koh, […]



  3. […] “as early as next year.” The device comes after the company was reported to have shelved the device for the meantime. Now, it appears the ball is rolling […]



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