NBC’s News division has introduced Stay Tuned, a new daily newscast that will air exclusively on Snapchat. It marks the first daily show to ever reach the platform after a deal was made between NBC and Snap Inc. to begin producing shows for the latter’s mobile app platform.
Stay Tuned will be hosted by Savannah Sellers and Gadi Schwartz who will deliver a newscast in 2-3 minutes. Two newscasts will be aired each weekday at 7 AM and 4 PM, while one will be offered on weekend days at 1 PM. Of course, breaking news segments will air as well to alert the public of any major happenings.
While Snapchat is a platform geared toward younger users, NBC won’t be dumbing down the news in any way, shape, or form. “We have said from day one we want this to be a news broadcast that is worthy of the NBC News legacy,” said Nick Ascheim, senior VP of digital at NBC News and MSNBC (via Variety), “and so we are not going to dumb it down in any way.”
Ascheim also says how “crucial” this type of newscast is to NBC. “There is a generation of people who are going to be cord-nevers, cord-cutters. We need to know how to reach them.”
This statement shouldn’t come as a shock. NBCUniversal did invest $500 million in Snap Inc.’s IPO last spring, so they obviously believe platforms like Snapchat are the future of how we consume media. “Our audiences are consuming news in many different ways,” said Ascheim. “Our job is to figure out how to reach them.”
In Variety‘s report, it’s stated that NBC has hired 30 dedicated people to work on Stay Tuned in order for operations to run as smoothly as they can. One person of this team will always be present so 24/7 news can be provided. Advertisers will also make their way to the program, with STX Entertainment fulfilling the first spot to promote the new film Valerian and the City of a Thousand Planets. In addition, the show will be shot vertically so you can view it on your smartphone in a more practical manner.
There wasn’t any mention of when the show will launch, but stay tuned.