Google Revives Glass, Brings it to the Enterprise Market

Google didn’t let its smart glasses project die after all, and it looks like they’re going after the enterprise market instead of shoving the technology down consumer’s throats.



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Google Glass hasn’t seen the light of day since 2015, but today the company is reviving its smart glasses project with the introduction of Google Glass Enterprise Edition. The last we heard of this wearable device was when it received a software update last month.


Over its previous version, this edition of Google Glass has a faster processor, faster Wi-Fi, an 8MP camera over the previous 5MP sensor, longer battery life, and a new LED indicator that lights up when you’re recording video. According to Wired who did a big feature on today’s news, the camera button sitting at the hinge of the frame of the glasses can also be used to release the electrical components of the device in order to attach them to other types of glasses like safety goggles. The module is called Glass Pod, and it’s one of the most clever solutions to a problem like this I’ve ever heard.

Wired further states orders have reached up into the hundreds by enterprise companies like Boeing, GE, and DHL for the headset. And apparently, the technology isn’t even new to them as it’s been in beta testing for roughly two years at this point, gearing up for today’s launch and somehow slipping under the radars of tech journalists and the media alike.

Interestingly, Google admits they jumped the gun a bit when attempting to cater to the consumer market so early in Glass’ lifespan. A quote from Astro Teller, the head of Alphabet’s X division taht currently runs the Glass project, can be found below that reveals the company knew they did wrong a few years ago.

“When we originally built Glass, the work we did on the technology front was very strong, and starting the Explorer program was the right thing to do to learn about how people used the product,” says Astro Teller, who runs the X division. “Where we got a little off track was trying to jump all the way to the consumer applications.” He pauses. “We got more than a little off track.”

Teller went further to state that they’ll take Glass to markets that will take better advantage of their technologies on board.

“None of us have given up on the idea that over time Glass will become less and less intrusive, and that more and more people will use it,” says Teller. “But we’re not going to prejudge exactly what that path is—that’s where we went wrong last time. We’ll focus on the places that are actually getting value out of that and go through the journey with them, being open-minded about where it’s going to go.”

There’s no pricing information or specific roll out details surrounding the Google Glass EE, but if numbers do come out, we’ll let you know. For now, we’ll have to assume these companies are buying them and are getting a feel for how they work before deploying them estate-wide.


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