HMD has announced a new partnership between it and Zeiss, an optoelectronics company, that will bring Zeiss optics back to Nokia-branded phones. HMD states this news builds on top of the history Zeiss and Nokia share.
While it may be exciting to some to see these two brands shake hands once again, it’s worth noting that details remain extremely scarce at this time. HMD and Zeiss have simply expressed their excitement about working with each other in the future and how new Nokia phones will soon come with the Zeiss brand stamped on. We’ve already seen new Nokia phones that don’t have Zeiss cameras, so it’s unclear exactly when we can expect to see this partnership come to life.
That being said, Arto Nummela, CEO of HMD Global, says this partnership is perfect for fans of Nokia phones.
“Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.”
Some of the last phones to feature Zeiss optics were the Nokia 808 PureView and Lumia 1020, so it looks like the company wants to make somewhat of a comeback by reuniting with Nokia. Of course, these smartphones weren’t leaders in terms of their cameras, but this could obviously change in the future with new Nokia devices and modern technologies to further improve things.