A new report out of the Wall Street Journal claims Samsung is reportedly developing a new home speaker similar to that of the Amazon Echo, Google Home, and Apple HomePod that’s powered by the company’s Bixby voice assistant. Not much is known about the device itself other than its supposed project name of Vega, but at least in terms of Bixby, it looks like it’s gonna be awhile before this device hits shelves.

See, Samsung allowed a select few to beta test Bixby Voice on the Galaxy S8 through a program launched last month. Initial impressions of the service, however, weren’t that positive since the service is still in extremely early stages. This is the reason behind a new report that just surfaced today claiming the voice assistant has yet again been delayed, the reason our report didn’t line up with actual occurrences.

According to this report, Samsung is lacking the sufficient amount of data in order to launch the service to all. A spokesperson said, “Developing Bixby in other languages is taking more time than we expected mainly because of the lack of the accumulation of big data.” This would explain the reason behind launching the Bixby Voice beta program, but the service still needs to be developed so it can actually begin competing with Google’s Assistant, Apple’s Siri, and Amazon’s Alexa. And according to WSJ, the launch of the service is “unlikely before the second half of July.”

Really, what this boils down to is Samsung has plans for its voice assistant. It’s just having a really hard time getting it off the ground. Right now, the question remains as to exactly when Bixby Voice will launch in the U.S., but until that time comes, I wouldn’t expect to hear much more regarding Samsung’s home speaker.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.


  1. […] for any normal product or service. It was last scheduled to launch June 28th as we reported, but a later report indicated the company yet again delayed the voice assistant due to lack of data. Therefore, it’s been a […]



  2. […] Samsung today announced that Bixby Voice, the company’s voice assistant element of their AI-backed Bixby software that comes preloaded on all Galaxy S8s and S8+s, is finally beginning to roll out to all users in the United States. This comes after multiple delays surrounding the voice assistant that seemed to never stop coming. […]



  3. […] to The Investor, Samsung is basically shelving its rumored Bixby home speaker. If you recall, earlier this month, a report surfaced stating the company was developing such a product to compete with Amazon’s […]



  4. […] software product before more hardware products are produced. The company was rumored to have been developing a Bixby-powered home speaker to go neck-and-neck with the likes of Amazon, Google, and Apple in the home market, but they […]



  5. […] Back in July, Samsung was reported as working on a new smart home speaker that would compete against the Amazon Echo, Google Home, and Apple HomePod. It would be powered by Bixby which, if you’ve lived under a rock for the past six months and somehow missed anyone saying this, is pretty bad right now. Therefore, the company was said to have shelved the device for future development. Now, as per a CNBC interview with Samsung Mobile’s president, DJ Koh, we know the speaker is official and is coming soon. […]



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