Apple will soon introduce a new way for businesses to communicate with customers. As originally noted by The Verge, the company’s new Business Chat feature that’s built into Messages allows for businesses to speak with potential customers in a smart, intelligent messaging interface. Yes, this is direct competition to both Facebook and Twitter who offer similar features on their respective platforms, but Apple hopes to draw a crowd by integrating features like Siri, Spotlight, Safar, Maps, Calendar, and even Apple Pay.

While details remain scarce at this time, Apple does already have a descrption of the service which you can find below.

Business Chat is a powerful new way for businesses to connect with customers directly from within Messages. Using Business Chat, your customers can get answers to questions, resolve issues and complete transactions on their iPhone, iPad, and Apple Watch. Customers can find your business and start conversations from Safari, Maps, Spotlight, and Siri.

There’s also one, single screenshot of Business Chat where we find a father shopping for a new iPad for his daughter. The person on the other end is indeed a real person as he mentions his name while greeting the dad in need of a new tablet for his college-bound girl. Other than this factor, there’s not much else to go by in this regard.

That being said, we’ll learn more on June 9th during a session at WWDC 2017. Stay tuned.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

One Comment

  1. […] a session yesterday at WWDC 2017, Apple detailed their solution to Facebook and Twitter’s customer service platforms it calls Business Chat. It allows businesses to get in touch with potential customers to give them […]

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