Apple Apps & Software News

Apple is Introducing a New Way for Businesses to Offer Customer Service

Apple will soon introduce a new way for businesses to communicate with customers. As originally noted by The Verge, the company’s new Business Chat feature that’s built into Messages allows for businesses to speak with potential customers in a smart, intelligent messaging interface. Yes, this is direct competition to both Facebook and Twitter who offer similar features on their respective platforms, but Apple hopes to draw a crowd by integrating features like Siri, Spotlight, Safar, Maps, Calendar, and even Apple Pay.

While details remain scarce at this time, Apple does already have a descrption of the service which you can find below.

Business Chat is a powerful new way for businesses to connect with customers directly from within Messages. Using Business Chat, your customers can get answers to questions, resolve issues and complete transactions on their iPhone, iPad, and Apple Watch. Customers can find your business and start conversations from Safari, Maps, Spotlight, and Siri.

There’s also one, single screenshot of Business Chat where we find a father shopping for a new iPad for his daughter. The person on the other end is indeed a real person as he mentions his name while greeting the dad in need of a new tablet for his college-bound girl. Other than this factor, there’s not much else to go by in this regard.

That being said, we’ll learn more on June 9th during a session at WWDC 2017. Stay tuned.


Max Buondonno is a technology enthusiast who has been working as a journalist in this industry for more than two years. He has grown up in the age where everyone has a smartphone which has influenced his decision to become a professional technology writer, his passion in life. He's dipped his toes in the development of websites, while you can ask him anything about Apple, Google, or Microsoft and he's bound to give you an answer. He's reachable on Twitter, Facebook, Google+, LinkedIn, and email.

1 comment on “Apple is Introducing a New Way for Businesses to Offer Customer Service

  1. Pingback: Apple Details Business Chat During WWDC 2017 – MBEDDED

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