Apple will soon introduce a new way for businesses to communicate with customers. As originally noted by The Verge, the company’s new Business Chat feature that’s built into Messages allows for businesses to speak with potential customers in a smart, intelligent messaging interface. Yes, this is direct competition to both Facebook and Twitter who offer similar features on their respective platforms, but Apple hopes to draw a crowd by integrating features like Siri, Spotlight, Safar, Maps, Calendar, and even Apple Pay.
While details remain scarce at this time, Apple does already have a descrption of the service which you can find below.
Business Chat is a powerful new way for businesses to connect with customers directly from within Messages. Using Business Chat, your customers can get answers to questions, resolve issues and complete transactions on their iPhone, iPad, and Apple Watch. Customers can find your business and start conversations from Safari, Maps, Spotlight, and Siri.
There’s also one, single screenshot of Business Chat where we find a father shopping for a new iPad for his daughter. The person on the other end is indeed a real person as he mentions his name while greeting the dad in need of a new tablet for his college-bound girl. Other than this factor, there’s not much else to go by in this regard.
That being said, we’ll learn more on June 9th during a session at WWDC 2017. Stay tuned.