Andy Rubin took to the Recode Code Con stage this evening to discuss his new company, Essential, and the new Essential Phone which debuted earlier today. While on stage, Rubin shared some new details on the handset, particularly what it’s feature list consists of.

For one, the Essential Phone will feature it’s own AI smart assistant. It’s unclear what it might be called or what it may be capable of, but right now, it looks like it’ll compete directly with Apple’s Siri, the Google Assistant, Microsoft’s Cortana, and Amazon’s Alexa. It’ll also be present on Essential’s home hub they also announced today which, by the way, hasn’t been given a price or release date yet.

Secondly, the phone will feature stock Android. Rubin stated that he and the rest of Essential will try their best to block third-party retailers and folks like carriers from installing additional bloatware on the device, while Andy also shared his phone has the same amount of “Google stuff” as the Google Pixel.

Finally, the Essential Phone will begin shipping in 30 days. When Rubin was asked about when the device might ship, he stated that reservations are now live for the phone and the fact that he wouldn’t take reservations if he wasn’t going to be able to ship something “in 30 days or less.” Therefore, in the next month, expect the Essential Phone to begin shipping to consumers.

You can watch the entire Andy Rubin interview, conducted by Walt Mossberg, below.

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Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

3 Comments

  1. […] countries other than the US. Although the company missed their US launch time frame Rubin “promised” was June, he and the rest of Essential are reportedly in talks with various UK carriers, […]

  2. […] Rubin has had somewhat of a struggle getting his Essential Phone on the market. The Android founder originally planned to launch the device in June, but this delivery date was ultimately missed. He then announced it […]

  3. […] Back in May, Android founder Andy Rubin debuted his newest creation, the Essential Phone, at the Code Conference with the now-retired journalist Walt Mossberg. That was the first time we saw the device outside of press renders, and since then, things have been pretty radio silent. Just yesterday, the device went up for pre-order from various retailers and was available for purchase from Essential, and now the review embargo for the handset has been lifted. That means other publications have gotten their hands on the phone and have shared their thoughts. Most notably, The Verge has published their full review in both video and written forms, and they go the most in-depth among the reviewers part of today’s embargo. […]

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