In a pretty surprising move today, YouTube announced that content creators who are interested in becoming a member of the platform’s Partner Program will need to surpass a 10,000 channel view limit in order to begin getting paid. In other words, until your channel has been viewed 10,000 times, you won’t see ads on your videos and you won’t be receiving any payments.
Why the change? It’s part of an effort to better police content scammers who just wanna make a quick buck. By raising the requirements to be accepted into the YouTube Partner Program – originally launched in 2007 and later expanded to everyone – they’ll be able to crack down on who’s legit and who’s not and hopefully create a safer environment on YouTube.
“Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views,” wrote Ariel Bardin, vice president of Product Management at YouTube in a blog post. “This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators.”
A brand-new review process will be applied to the YouTube Partner Program in a few weeks which will walk a creator’s channel through an extensive rundown and verify that it fits YouTube’s guidelines. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content,” said Bardin. “Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
Bardin also notes that any channels who have already received revenue and may have not reached that 10,000 view count won’t be affected by this change. Only those who have yet to sign up for the Partner Program will see the change.
I’m sure many of you aspiring YouTube content creators may be disheartened by this news. That’s not YouTube’s goal here. They’re encouraging future Partners to keep at the work they’re doing and eventually reach that 10,000 view limit. They’ve posted some guides on building your channel over on their Creators Academy site which you may wanna check out. The only reason for this change is to prevent future scammers from trolling the popular video sharing network and getting paid to do it. I for one am all for the change, but what’s your opinion? Leave a comment below and I’ll probably respond.
- SOURCE: YouTube