Apple’s Clips app for adding effects, filters, captions, animations, and more onto videos has launched today on iPhone and iPad. The news comes just over two weeks after we first learned about the company’s new Snapchat-like video application.
Clips tries to separate itself from other video editing solutions by implementing new and unique features. One key aspect of the app happens to be Live Titles which is one of Apple’s marquee features. It allows users to add animated captions and titles to their videos (or clips, if you prefer) using their voice. I’m not sure if this is better then simply typing in captions and titles, but hey, Apple loves hearing you shout “What a glorious day!” to your phone anyhow.
You can also add multiple videos to your clip in up to 1080p quality alongside various audio tracks, while your time limit can stretch all thew ay to 60 minutes. This indicates that Clips is a more user-friendly version of iMovie which can do some of the stuff Clips can but in a more formal video-editing way.
Instagram, Facebook, YouTube, Vimeo are the current integrated social platforms to which you can upload your Clips, with likely more to come in the future.
Apple’s full description of Clips can be found below.
Clips is a new app for making fun videos to share with friends, family, and the world. With a few taps you can create and send a video message or tell a quick story with animated text, graphics and emoji, music, and more.
Videos made easy
• Clips lets you create videos in real time using simple controls — no timeline, tracks, or complicated editing tools
• Shoot live video and photos or add them from your library
• Easily mute audio, adjust the length of your clips, and reorder them
• Clips looks and works great on iPhone, iPad, and iPod touch
• Create animated titles and captions using just your voice
• Captions are generated automatically as you speak and match the timing of your voiceover
• Mix and match different styles throughout your video
• Tap your title to adjust text and punctuation or add inline emoji
• Give your photos and video clips a comic book look with color and black & white filters
• Drop in animated speech bubbles, arrows, and banners
• Add emoji on top of any photo or video clip
• Use full-screen posters with animated backgrounds and customizable text to help tell your story
• Drag and pinch while recording to add smooth pan and zoom animations to your photos and videos
• Add a music track from your library or use built-in soundtracks that automatically adjust to the length of your video
• Clips suggests people to share with based on who is in your video and whom you share with most often
• Tap a person in the share sheet to instantly send your video via Messages
• Send directly to Instagram, Facebook, YouTube, and other popular social media sites
Apple’s goal with Clips isn’t to compete with the likes of Snapchat or even Facebook. Rather, it wants to be a fun video editing application for young audiences or those who just like drawing on top of their videos. It’ll make for a nice addition to your daily flow of Instagram clips and YouTube uploads, while in the future, more extensive editing options are bound to arrive sooner rather than later to really step your game up.
You can download Apple’s Clips for iPhone and iPad here for free. Note that you need to be running iOS 10.3 in order to run it.