In a new report out of Recode, Apple is reportedly planning a new premium television bundle which will allow users to stream content from HBO, Showtime, and Starz for a recurring fee. The content will likely be exclusively delivered to their iOS devices and Apple TVs. According to industry sources, the company has yet to put the bundle in place, but they’ve definitely approached the three networks in question.
None of the content outlets responded to our request for comment.
In case you’re not already aware, Apple currently offers HBO, Showtime, and Starz for $15, $11, and $9/month respectively. Rather having three separate bills to pay each month, the company may be looking for a more seamless solution and add convenience to your media streaming habits. We already know Apple isn’t interested in basic/pay TV channels over the internet so it would make sense to see this package come to life at some point in the future.
The only questions left up in the air are how much this bundle would cost consumers and when it’ll launch. My guess regarding the latter would be sometime around WWDC 2017, while as for the former, it’s hard to say. I could understand maybe $20 or $30 per month, but I wouldn’t pay much more than that. We’ll have to see what results from this come the future, so for now take this information with a grain of salt.
- SOURCE: Recode