A new report out of Bloomberg suggests Apple is exploring multiple new AR features that may make their way to the next iPhone, likely the special 10th-anniversary model which will reportedly feature a near bezel-free 5.8-inch AMOLED display. According to the piece, “Apple has built a team combining the strengths of its hardware and software veterans with the expertise of talented outsiders.” The report goes on to say “the group includes engineers who worked on the Oculus and HoloLens virtual reality headsets sold by Facebook and Microsoft as well as digital-effects wizards from Hollywood.”

We know that Apple’s working on AR-powered glasses that won’t surface for a while, but Bloomberg notes the technology may surface “sooner” in the iPhone. Specifically, Snapchat-like capabilities may be added which would likely require depth sensing technology. This was rumored not too long ago, so it isn’t something we haven’t heard before.

One of the features Apple is exploring is the ability to take a picture and then change the depth of the photograph or the depth of specific objects in the picture later; another would isolate an object in the image, such as a person’s head, and allow it to be tilted 180 degrees. A different feature in development would use augmented reality to place virtual effects and objects on a person, much the way Snapchat works. The iPhone camera features would probably rely on a technology known as depth sensing and use algorithms created by PrimeSense, an Israeli company acquired in 2013. Apple may choose to not roll out these features, but such additions are an up-and-coming trend in the phone business.

Other than this, we don’t have much more to go off of. Apple’s AR efforts are no longer a secret, so it makes sense to see rumors such as this one pop up. It wouldn’t seem unordinary, either, to include AR technologies in the next iPhone; but since it’s such a radical change, some may find this rumor pretty sketchy. Of course, nothing’s confirmed until it is, but I wouldn’t take AR totally out of the picture just yet.


Posted by Max Buondonno

Founder and executive editor at Matridox (formally MBEDDED). I've also founded and am the sitting CEO at MBEDDED Media, a new kind of media company. Lover of anything and everything involving technology. I know CSS and basic HTML to an extent. Writer, blogger, critic, coder, and self-certified genius. Oh, and I'm told I'm a legend, if that means anything to you.

One Comment

  1. […] really has a clue as to what it may be called (some say iPhone, others say iPhone Edition), while leaks, leaks, and more leaks have surfaced indicating some factors we can expect to be a part of the […]



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