Sony has announced a new lineup of 4K HDR-enabled televisions which run Google’s Android TV operating system. Additionally, the TVs come with the Google Assistant which works just like it does on the Pixel.

The XBR-X800E, XBR-X850E, XBR-X900E and the XBR-X930E/XBR-X940E series TVs feature 4K UHD resolutions and support HDR content. Sony also built in their 4K HDR Processor X1 Extreme to power the machines and produce higher quality images. In terms of capabilities, you can have your Google Home push content directly to your TV with just your voice, while Chromecast applications work as well.

Sony’s director of marketing for TVs and projectors Kevin Brinkman had the following to say regarding the new television sets.

“Sony’s newest lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver the ultimate 4K HDR viewing experience together with a great user experience through innovations like Google Assistant built-in,” said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. “Sony TVs provide superior picture quality no matter what content is being viewed, but these new televisions really shine when displaying the growing library of 4K and HDR content.”

Pricing ranges from $999-$7,499 while screen sizes remain between 43 inches and 75 inches. Best Buy will be amongst the first to carry Sony’s new TVs with other retailers soon to show availability.


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