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Tesla Motors is Now Just Tesla

As tweeted by CNBC, Tesla Motors has today announced their name change to, simply, Tesla Inc. Sure, the company is known for making cars of the future, but the change better reflects other efforts they’re making such as solar energy, home batteries, and more which don’t concern vehicles.

One major indication that a change like this may be coming occurred back in 2015 when CEO Elon Musk published a blog post entitled, “Maser Plan, Part Deux.” In it, Musk explains that Tesla’s mission is “accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good.” This meant combining the efforts of SunCity (a company reportedly acquired by Tesla) and the former Tesla Motors to “create stunning solar roofs with seamlessly integrated battery storage, expand the electric vehicle product line to address all major segments, develop a self-driving capability that is 10X safer than manual via massive fleet learning, [and] enable your car to make money for you when you aren’t using it.” In short, Tesla wants to cover lots of ground in the energy market, so it only makes sense to (wait for it..) steer away from Tesla Motors all together and create one incorporated title that’ll more properly identify the company’s efforts.

Mind you, this isn’t the first company to change their name like this. Almost exactly a decade ago, Apple Computers changed their name to Apple Inc. and introduced the iPhone, the most successful smartphone of all time.


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