Many companies are gearing up for 2017 by readying multiple products, services, and more for an official launch to the public. Facebook today has unveiled some plans already taking place which will become available to everyone come the new year, and that’s live audio streaming.
A little while back, Facebook introduced Facebook Live to allow anyone to stream live video from their Facebook profile/page. This service has already become extremely popular amongst users, but it appears that the major social network has found another market where they can cater to regarding live streaming, hence live audio. It can be used for press conferences, podcasts, webinars – basically anything you only wanna stream audio wise.
We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.
The best way to describe the feature is simply Facebook Live minus the video (as per the quote above). It’ll be a lot like using a music player on your phone such as Spotify or Apple Music. You’ll be able to exit Facebook and keep listening to whatever live stream you’ve tapped into. And while this specific function will launch exclusively on Android, we expect it to land on iOS eventually.
Live audio is also good for those who wish to live stream on a lower bandwidth rather having to attempt it over Facebook Live with video. In emerging markets, live audio may be favored over live video, while those with a simple poor internet connection may also go podcast-style on their live streams as well.
Publishers such as Britain’s LBC radio, the BBC World Service, Harper Collins, and authors Adam Grant and Britt Bennett will receive first dibs on live audio streaming in Facebook starting today, while the rest of the world will be granted access sometime in 2017. Of course, we’ll let you know when it…
You must log in to post a comment.