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Report: Samsung’s Galaxy S8 Will Feature It’s Own Digital Assistant

A report released by Reuters over the weekend claims to confirm that Samsung, the company still struggling from the whole Galaxy Note 7 incident, will launch its own artificial intelligence-based digital assistant on their 2017 flagship called the Galaxy S8. This is likely to compete with the likes of companies such as Apple, Google, Microsoft, and even Amazon in the personal assistant department as each company, respectively, has Siri, Google Assistant, Cortana, and Alexa which have all been available for quite some time.

Samsung Electronics Co Ltd said on Sunday it would launch an artificial intelligence digital assistant service for its upcoming Galaxy S8 smartphone, seeking to rebound from the Galaxy Note 7’s collapse and differentiate its devices.

To make this new feature possible, it’s said that Samsung will use the technology available thanks to their recent acquisition of Viv Labs, the developers behind Viv, the AI assistant with advanced capabilities built by the same two people who invented Siri. According to Reuters, the company doesn’t exactly state what services will be offered through this software, however third parties will reportedly be able to plug right into the service, something that’s yet to come to the Google Assistant and is partially found in Siri.

Samsung did not comment on what types of services would be offered through the AI assistant that will be launched on the Galaxy S8, which is expected to go on sale early next year. It said the AI assistant would allow customers to use third-party service seamlessly.

By implementing the technology Viv possesses into the Galaxy S8, Samsung may have a worthy competitor to today’s top AI bots and assistants and may very well be able to attract customers once again since the Note 7’s flaws damaged the company’s reputation and image toward the public. To every extent, if this is what the company is planning on doing, they really need to make this assistant so worth it that people begin switching just for this one feature. Of course, some may never trust Samsung again after the Note 7 while others are willing to forgive and forget, but whichever boat you fall into, the company will nevertheless have to make it an effort to make the S8 seem just as attractive as ever, and its own custom AI assistant may be half that battle.

While we’ve only seen one demo of Viv so far, it’s quite unclear just how Samsung’s assistant on the S8 will work. If it’s anything like we saw with Viv’s initial demonstration, users will be able to practically have full-fledged conversations with the bot alongside throw at it multiple commands that won’t get the bot confused thanks to the advanced learning built in. We’re also not sure if Samsung will stick with the Viv naming or if they’ll come up with their own name, but that’s an article for another day.

Would you use a custom AI digital assistant on the Galaxy S8 if it were as powerful as this report claims it is?


Max Buondonno is a technology enthusiast who has been working as a journalist in this industry for more than a year. He has grown up in the age where everyone has a smartphone which has influenced his decision to become a professional technology writer, his passion in life. He's dipped his toes in the development of websites, while you can ask him anything about Apple, Google, or Microsoft and he's bond to give you an answer. He's reachable on Twitter, Facebook, Google+, LinkedIn, and email.

2 comments on “Report: Samsung’s Galaxy S8 Will Feature It’s Own Digital Assistant

  1. Pingback: Leak: Here’s the Samsung Galaxy S8+’s Official Logo – MBEDDED

  2. Pingback: Confirmed: Samsung Won’t Be Unveiling the Galaxy S8 During MWC 2017 – MBEDDED

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